The success of Easyday’s online grocery business has attracted many study & people are following the same path. Now people usually stay home & order online for their shopping needs. Due to the current situation, people don’t prefer to go away from their homes. Now if you thinking of how to start an online grocery business, this is the correct time to act & stand.
Growing Demand for Online Grocery e-grocery Business in India
The demand for online business in India is growing. Grocery is a daily part of our lives & we can’t ignore it. As of now, only players are available in grocery marketing for online shopping. Whereas the market is huge, Big Players like Amazon, Grofers, and Big Basket & Easy Day are operating with limitations. Easy Day has recently launched online shopping for all its customers through the online/web & WhatsApp feature. Their Whatsapp grocery shopping model is widely accepted by all customer segments.
Current Market Players in Online Grocery Shopping
Easy Day stores have a strong presence online & offline, they have more than 800 stores. Their successful store in the grocery shopping business will lead a path for newcomers. Today we will discuss complete details about their online grocery shopping business & how you can start your grocery shopping store online. Easyday job vacancy details are given here.
Online Grocery Shopping Providers in India;-
Currently below are the major grocery shopping players who are offering an online-only model for grocery shopping;-
- Big Basket
- Flipkart Grocery
All the above major players are providing an online-only mode for delivering groceries to our homes. They all serve a huge customer base & provide doorstep delivery in various areas in India. Most of them are providing services to the limited areas only as per the current govt. restrictions.
Omnichannel Model for Grocery shopping;-
These companies offer an omnichannel model for grocery shopping, you can either shop from their store or order online. Below is the list of major players in Omnichannel grocery shopping in India. All of them offer grocery shopping from their online platform & serving from their physical or offline stores. Big Bazaar & D’mart is the major player in this case. Big Bazaar has more than 300 stores that are providing online grocery shopping. D’mart online grocery services are limited to Mumbai, Hyderabad, Pune, Ahmedabad & the Bengaluru area of pin codes.
JioMart online grocery services serving in all the major cities of India. Their business model works as, order from Jiomart.com & get home delivery from their nearest grocery store. About Easyday online grocery services we have already discussed this in the last post.
- Easy Day
- Big Bazaar
- Reliance Retail
The above big players are providing home delivery of grocery products from their omnichannel. These are major grocery retailers in India having a strong presence in both the format online & offline.
Why Online grocery shopping is the Best Option? How to Start an Online Grocery Business?
To start with; starting your online grocery shopping store is the best option as compared to a physical retail store. Online business growing fast due to the use of mobiles & cheap data plans. People can now use mobile with free Internet & complete their shopping online. Before you start your online grocery business let’s discuss why starting an online business is best. You can start with a Franchise model or start your own grocery store;
Easy to Start Business;- As compared to the offline grocery store, the online grocery store doesn’t require much effort to start with. The cost of investment involved in the online grocery business is less. You just need to have inventory & you can kick-start your grocery business. Starting your business online with dropshipping is the best option considering the low cost.
Exponential growth opportunity;- Growing demand for grocery & ease of access has given online shopping a new avenue. People just love to click & shop kind of experience which is what Easy day stores provide to their customers. There are many sellers who are earning a good amount from their online grocery business.
Earning Potential;- Once you have set up your online store & done some basic marketing, you can start receiving the orders. From the very first customer, you have huge earning potential, as grocery shopping is a recurring business. Once a customer is fully satisfied with your services they will love to visit you again.
How to Start Online Grocery Business & Run like Easyday Online complete process
Follow the process to start your online grocery store & start your journey of online business in direction,
- Business Plan
- Register Your Business
- Choose Products
- Select Delivery Model/App
- Select Area of Delivery
- Payments Options
- Delivery Schedule
Business Plan for Grocery online shopping;-
As said without a plan nothing can be achieved. So there must be a strong business plan for your online business journey. In this business plan, everything should be in detail, whether it’s marketing, or inventory details plan will help you to fulfill your earning potential.
Register your Online Business official;-
Once everything is finalized as per your business plan, the next step is to get it registered. Complete the process of registering your business. From trade licensees to GST registration, complete all the required documents which is compulsory to do online business successfully as per the govt. norms.
Choose Products for your grocery store;-
This is a very crucial part of your online success journey. Choosing the right product is the main key. Once you have done your homework well for this activity, no one can stop your success journey & follow your dreams. To choose with research for the products; find the product gaps in the online marketplace & act accordingly.
Select Delivery Model for grocery shopping;-
Be it App app-only store or a web-based grocery store choosing the right model as per your business & product mix is advisable. As Easy Day stores offer all three 3 available models, web-based, App based & Whatsapp-based you may choose which suits you well. Connect your loyalty program with your home delivery app.
Select Area of Delivery;-
Select your delivery area for grocery shopping wisely. After completing all the above-said steps, choosing the right delivery location is advisable. In the starting phase, you can go with serving in your local area only. Once the business is grown well, gradually increase your area of radius for grocery delivery. Pin code-wise delivery location can be your next area of scope. Most of the online players work on this method for grocery home delivery.
Select Payments mode for Home Delivery;-
In the starting to avoid any losses start with the prepaid method only. After getting confidence from the customers start the COD option. Selecting the COD option in the starting phase may cause losses, as you are in the initial stage. Card payments can be added later once you crossed your initial phase of the grocery shopping business.
Delivery Schedule for Grocery Shopping;-
Doorstep delivery & store pickup are the popular modes of delivery for grocery shopping. Selecting the correct delivery option in the initial online journey is suitable for your product mix. Always select doorstep home delivery in the first phase. Select a delivery partner for your grocery delivery business. Most of the last-mile partners allow delivery.
How to Promote your online grocery store?
Promotion is the next part once everything is in place. Online grocery store needs customer & for that, you may require some basic promotion marketing strategy to boost your sales.
Conclusion;- How to start an online grocery store like Easy Day? I hope this has solved your problem. When starting a grocery store keeping in mind your business plan is a must-have.